The vast majority of self-published books don’t sell very well.
According to authorearnings.com, only 2.8% of authors earn more than $10,000 per year from their books. And that’s not even a full-time income.
That’s one fifth of the average American income. (Thank you Wikipedia.)
If you’re in the 97.2% of authors who makes less than $10,000 a year…this quick post is for you.
You see, I know what it feels like to write a book and have it sell a pitiful number of copies. My first month as a published author I made $1.05. Yippee.
But somehow…I made it.
As I type these words my latest book is sitting at #747 in the entire Kindle store. And it wasn’t even that hard to get there. I just did the 3 things I write about in this post.
1. BE PROFESSIONAL
Most self-published books look like they’ve been self-published.
That’s not a good thing.
If you want people to buy your book, you have to do something to catch their attention. They’re not just going to randomly find your book and buy it. You have to give them a reason to click to find out more.
And the easiest way to do that?
Have a professional book page.
That means you need a drop-dead gorgeous cover. You need a gee-whiz title. You need plenty of positive reviews. You need an excellent book description.
No Fiverr covers, no generic titles, no spammy fake reviews, no one sentence book descriptions.
You’re going to get as much out of your book as you put in.
The more effort you put into making your book look as professional as possible…the better your book is going to sell. It really is that simple.
Now, you might argue: “but Fiverr covers ARE professional!”
No they’re not. Don’t go there. Just don’t. Trust me. I used to go the Fiverr route. The moment I switched my income went up from $800 a month to $4,000 a month.
NOW do you think Fiverr covers are professional?
Yeah. I thought so.
Or, you might argue “but aren’t generic keyword-laced titles more important than fancy titles?”
No, no, NO!
Sure, you might be able to drive some traffic to your book via keywords. But it won’t matter if you don’t have an appealing title to convert all of that traffic into book buyers!
I can’t even begin to explain how important it is to have the right title.
Remember, you need to give potential readers a REASON to read your book. So many authors don’t understand this. But the truth is: readers won’t just throw their money at you! You have to give them a reason to buy!
And one of the very best ways to do that is to have an absolutely amazing title. You know, the kind of title that you just HAVE to click on to find out more. The kind of title that practically FORCES you to buy.
You want a title like that for your book.
Now, I know you hear this over and over and over again. Have a good title, have a good cover, have a good book description, etc, etc, etc.
This isn’t exactly new advice.
But SO MANY authors either don’t know how to make their book look professional, or just don’t think it matters.
Trust me. It does.
If your book isn’t selling well..lack of a professional book page is probably why.
So now you have two choices…
Either “professional-ize” your book page and watch the sales roll in, or just leave it as it is, and see how things work out.
This is a big decision. I hope you’ll be smart about it.
2. HOW BAD DO YOU WANT IT?
Ask yourself this question really quick…
How bad do you want to be a bestselling author?
Imagine all of the things you’ll be able to do. Imagine being able to quit your job. Imagine being able to have a free schedule, and spend your time doing what you love. Imagine having die-hard fans that would do anything for you.
Now…what are you willing to invest to get to that stage?
Because that scenario COULD be your every day life. I absolutely, 100% believe that you CAN become a bestselling author. You have what it takes.
The question is, are you willing to give what it takes?
You’re going to get as much out of a book as you’re willing to put in.
And that means you’re going to have to invest some moolah in your book launch. You’re going to have to buy some advertising.
Even if you have the best book page of all time…if you don’t have any traffic going to that book page, it won’t matter.
And, if you’re a brand new author, chances are you don’t have the reach and traction to drive a bunch of traffic to your professional book page.
Which means you’re going to have to buy advertising.
After you get your book page as professional-ized as possible, I’d recommend lowering the price to $0.99 and purchasing ad spots with a bunch of those promo sites.
Buck Books, Robin Reads, Book Zio, Ereader Girl, Ebooks Habit, Reading Deals…there’s no shortage of $0.99 promo sites.
You can get featured on a bunch of these sites and drive a lot of traffic for just $200-$300.
After that, raise the price to $3.99 (it helps your book stand out and converts better than $2.99 — at least in my experience) and Amazon’s algorithms will kick in and Amazon will actually start to promote your book for you.
It really is that simple.
But you DO have to invest some money in your book launch. Otherwise…you’ll stay right where you are. With a poorly selling book.
(NOTE: This method of promotion works better with brand-new books. I haven’t tested it on older books. But if you’ve got a new book coming out soon…this simple promotion strategy works like a charm.)
3. DON’T GIVE UP…EVER
Nobody said that becoming a bestselling author would be easy.
If somebody did say that to you…they were lying.
Because it’s not easy.
It took me 6 years from the time I first started writing a book to the time I was earning a full-time income.
But if you want to become a bestselling author bad enough…you CAN achieve that dream. I guarantee it.
Heck, if I can do it, ANYBODY can. I mean it.
I’m only 16 years-old, and I make a full-time income doing what I love. You can do it to.
You just have to persevere, keep putting one foot in front of the other, and never, ever give up.
If you do that…you WILL be successful.
There’s no other option.
Success isn’t like chasing the end of a rainbow. It’s not some abstract, illusive, unobtainable “thing”.
And it can be yours.
You just have to give it your best, and never give up. Ever.
I know this is a massive post. So here’s a quick summary of what we learned and what you can go do RIGHT NOW to jumpstart your book sales.
1) Invest in a professional cover. I recommendhttp://www.archangelink.com
2) Create a catchy title. Think outside the box. Come up with something that will FORCE potential readers to click to learn more.
3) Write a professional book description. Study a few books on copywriting if you don’t know how to write a good sales copy.
4) Get as many reviews as possible. Real reviews. The best way to do this (in my experience) is to develop a network of other authors in your niche that you can rely and ask the occasional favor.
5) Lower your book price to $0.99.
6) Invest $200-$300 (or more) in the various $0.99 promo sites.
7) Raise your book price to $3.99.
8) Sit back and watch as the Amazon algorithm kicks in.
9) Never give up.
Is this the best way to market a book?
I don’t know.
But it’s worked extremely well for me.
And ANYBODY can do it. It seriously can’t get any simpler than this.
I hope you enjoyed this post.
If you enjoyed reading it, I’d really appreciate it if you’d take a moment to like, comment, and share! wink emoticon