If you’re a savvy book publisher, you know the importance of finding book ideas that have the right mix of demand and supply. Simply put, you want to find ideas which people are demanding, but without enough quality book titles to service that demand.
Easier said than done though, right?
This can require you to think outside of the box and look at unconventional sources of inspiration for your next book idea. Here are three that have been proven to work time and time again.
Get Marketing Tips From Outside Your Niche
Have you ever heard of the echo chamber effect? This occurs when, thanks to the way online algorithms work, you are only ever exposed to people similar to yourself. This leads to a stagnation and standardization of ideas.
Instead, you can choose to take a breath of creative fresh air by looking outside your niche for your next book idea.
Some ways of doing this include –
- Looking at another genre to see what is selling. Could you apply some of these ideas to your own genre?
- Looking at other areas of nonfiction. For example, is there some type of trend or theme to the hot releases you could apply to your own nonfiction specialist topic?
- Looking at upcoming releases for the rest of the year. Can you get ahead of the trend, and release something that makes use of upcoming ideas before they are released?
- Draw inspiration from creative industries other than writing. For example, Stephen King is often inspired by lyrics in a song, or even the general feel of a song, to get a new story idea.
For example, Kyle of fooddeliveryguru.com regularly posts blog articles about various food and drink delivery options, such as his recent guide to the best smoothie delivery service. By keeping an eye on his latest articles, you could find some inspiration for your next book idea. Or, you could look at the way he compares different services, and write a comparison book for services in your own niche based off his style.
Use Tools To Generate Initial Concepts
I can already hear your objections to this section! However, please hear me out.
I’m in no way advocating using a tool or service and blindly following whatever it suggests with no input or human creativity from yourself.
Instead, when you’re totally stuck for your next book idea, I believe that some tools do have a valuable role in providing seeds of inspiration.
If you’re looking for a helping hand to get your creative juices flowing when it comes to your next book idea, any of the following may well help –
- Book title generator tools. These exist for almost every genre out there. Something in the title might inspire a seed of a story in your creative mind.
- Book market research tools. These can help you see what is selling well and find a creative angle for your own book title.
- Random number generators. Try using one of these, and then opening a dictionary to the page of the number given. Could any of the words on the page inspire your next book idea?
As I said, don’t blindly follow what these tools suggest. Just as with writing coach tools such as ProWritingAid, you should never be blindly be enslaved to them, rather you should build upon their ideas with your own human intelligence. Instead, use them as a spark to ignite your own creativity, and see where you can take it.
Keep An Eye On Your Competitors
Just like the last entry in this article, this isin no way, shape, or form an invitation to rip off your competitors. Instead, it’s merely a suggestion to keep an eye on what they are up to.
There are a number of ways you can do this, such as by subscribing to your competitor’s blogs using RSS, or following their Amazon Author Central pages. Some of the advantages to keeping an eye on your competitor’s include –
- Not missing out. Say, for example, your top three nonfiction author competitors are releasing a book on a certain topic. Wouldn’t you at least want to be aware of this, so you don’t lose the ability to strike while the iron’s hot with your own unique spin on the common topic?
- Make sure your own ideas aren’t being taken. If you don’t keep an eye on your competitors, you run the risk of your ideas being stolen, and your hard work going to waste.
- Stay in touch with the latest marketing techniques. If you follow all of your main competitors, you may well notice they all seem to be favoring a particular marketing approach to their next book. Chances are, this is a marketing technique which is well worthy of your consideration.
Again, this is not a suggestion that you blindly follow your competitors. However, being aware of what they’re up to can only help your own book marketing ideas.
So, to recap, I suggest –
- Looking outside of your niche to get unusual ideas for your next book
- Using tools (coupled with your own ideas and input) to come up with inspiration
- Keeping an eye on your competitors to get book ideas and inspiration for book publishing
What are your own favorite ideas for generating book title inspiration? If you’d be kind enough to contribute to the conversation, I’d love you to hit me up in the comments.