12 Book Marketing Tips from 12 Industry Experts
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/Bridging a story between the creator and the reader is as spry as writing and publishing. Marketers find ways for readers to reach new means for wisdom, spur, and escape through virtually bound stories. Although major publications do that for you, there are less-observed gems in the outskirts of the internet heeding to be published.... Read More
Why Marketing Doesn’t Always Pay For Itself–And Why You Should Still Do It
Obscurity is difficult to monetize. Making money as an indie author is hard. No one is going to buy your book if they don’t know you exist. But here’s the catch-22–just because they know you exist is no guarantee they are going to buy your book. What can marketing do? Marketing can get your book... Read More
My top 10 tips for book marketing
There are tens of thousands of authors trying to promote their books. That’s a lot of competition. Some of them have huge platforms and big budgets. Others don’t even have a blog yet (maybe that’s you). And there are so many moving pieces, and changing factors. How do you get the book in front of... Read More
How NOT to Run a Goodreads Giveaway: Tips & Tricks for the Indie Author
Goodreads should play a part in your marketing strategy as an author. Not a big part, certainly a smaller part than Goodreads management might like you to play. But still, a part. The three-letter acronymns around the Goodreads boardroom table would like you, in particular, to give away lots of free books to their users.... Read More
Book Formatting Woes (How to format a book without going insane)
I’ve formatted hundreds of books. I pretty much know what I’m doing. I can make epubs and mobi files that verify everywhere. I can embed fonts, images and decorative dividers. I can use MS Word to format POD books or Adobe InDesign when it needs to be extra polished and perfect looking. However, even with... Read More
Why you should pay us to give your books away for free.
We’re very open about our book marketing packages and book launch details – even though a lot of what we do involves “magic” secrets that other people charge hundreds of dollars for, we’re up front about what we require. Because we know what works. And even though our clients know what they’re getting into, sometimes... Read More
Why you should never pay for “Book Blast” marketing
If there’s one word in the book promotion space that should make you run away in terror, it’s “Blast” – and unfortunately it’s used quite often. Even as positive benefit. That’s because marketers who don’t know what they’re doing think a “Blast” sounds powerful. And it is. But it’s overkill, and it doesn’t actually sell books. Here’s... Read More
Why Book Marketing Fails
I have some friends who make over 100K a year marketing other people’s businesses. A lot of it is just basic SEO – making sure the website beats out competitor’s in search results. But on-page sales copy is also important. Even little things like the color of the “Buy Now” buttons make a difference. But... Read More
On Book Cover Design
A couple years ago I would go to conferences and not know how to introduce myself. “I’m studying a PhD in Literature.” “I’m a writer.” “I live in Taiwan.” “I run online businesses.” Anything I said turned into a longer conversation with me explaining what I do for a living. These days, I know exactly... Read More
Book marketing that works
Once upon a time, publishers curated the best books and chose what got published. The only books published were pretty damn good, finely designed, and released with fanfare including newspaper reviews, media interviews, and publicity events. These days, there’s a new book published every five minutes. And most of them will fail Not necessarily due to poor... Read More
