This is not a trap and the headline isn’t just a meatless bait. We won’t leave you hanging on “forever” because what you’ll find below are juicy know-hows on the sellable art of blogging. And it’s not just greatness that comes from quality content, but clever tactics to seduce thousands of readers to read on and on.
What makes these tips even more of a win is that they are seasoned by the bests in the industry. So sit back, relax, and savor what you clicked for.
The short answer is: Be able to write a lot of very powerful, well-linked, properly formatted, well-researched, short blogs. - C. Tice
Learn as much about the technical end of blogging as you can, so you can show clients you know the ropes. At this point, I’ve used WordPress, Blogger, Movable Type, you name it.
Then, pitch high-traffic sites and try to get on as a regular, paid blogger. From there, if you’re writing well, other clients who need help from a professional blogger will begin to find you.
The tricky part is striking the perfect balance between a relevant title and an exciting one. The perfect blog post title will be fun, funny, ironic or controversial while still keeping the core point of the article clear and present. - S. Hermalyn
Make keywords bold, form organized or bulleted paragraphs, cut out unnecessary content to shorten up the post, enlarge titles and subject lines, and so on. A perfect post will be a pretty post.
Is there a popular topic in your industry that few have written about (or written about well) where you see an opportunity? Jump on it! - P. Vaughan
Publishing original data is not only a great tactic for earning media coverage — it can also make great link bait fodder.
Style is still important: Presentation is the key to an attractive article; after all, few people would like to rack their brains with information presented in half a dozen fonts of varying sizes and colors.
As I always say, people become loyal to other people, not brands. So when you share your own personal story on a given topic or event you capture people’s hearts and minds. - R. Taplin
The first post in your series really needs to set up the ones to follow. This means emotion and other psychological triggers need to be present.
One of the best ways to find out if this post structure will work for your blog is to send out an email broadcast message with Aweber to announce a small 3 part email series where people have to subscribe to a different list to get involved. See how many numbers you get.
Don’t try and write different style posts all the time. Find your voice and make sure your posts all look and feel the same. It is part of branding.
My advice: don’t publish any post half-baked. It’s a big waste of your time.
People love to read income statements if you are running a “make money” blog. It shows the person behind the blog and keeps things inspiring.
Use the link sharing option on your Facebook wall and within your comment about the list, add several names that are in the list, linking your list to their fan page or personal profile wall. - K. Hines
Many blogs (especially WordPress) have a ping / trackback system that lets the blog owner know that someone has linked to their blog post.
Sending a tweet mentioning them
As a last resort, it doesn’t hurt to simply send a friendly email letting someone know that they are included in your list. It may prompt them to at least socially share your list with their network.
Popular video sites like YouTube and Vimeo allow you to add links to the description of the video.
Even if you’re unknown in your niche, if you reach out to these targets and say “hey, I’m putting an article together on ‘x’, and I’d love to get a few sentences from you – and these other people are contributing to it as well.” Once they see that other respected peers are involved, that helps. - M. Stelzner
Do not ask for the share. It converts that communication into a pitch and it’s a turn off.
Decide which social platform for your website is most appropriate and put those share buttons at the top of the article and you can see how many people shared it.
Even if the blog is only written by you and you’re the administrator of the blog, be sure to include your name, title and a way for readers to contact you. - D. Hemley
Most search engines will use a maximum of 160 characters for your post description on their results pages. If you don’t create a meta-description (defined as a “…concise summary of your page’s content”), a search engine will often take the first 160 characters it finds on your page instead.
Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it. - L. Widrich
Set Up Google Authorship. Authorship may be the future of search.
Followerwonk is a tool that we love using at Buffer to work out when is the best time for us to tweet.
Mention is a great tool to help you keep on top of your brand all over the web. It lets you monitor mentions of your brand specifically, as well as industry keywords, competitors and more.
Even after Google penguin and PBN de-indexing update, long-tail keywords still continue to rank better and generate targeted organic traffic. Anyways, stuffing keywords no longer work, but placing it on the title, as long as it reads fluently and doesn’t look deceptive, you’ll improve your rankings.
The final piece of puzzle is to monetize your post with high-ticket offers. Such affiliate offers will pay you at least $50/sale. Ideally, promote offers that you can earn up to $100 per sale or lead.
Look through your analytics to see your top three blog posts, then write a follow up post for each one.
Put your URL or website name on all the original photos you use on your blog; this way, if they get pinned or shared, you’ll be sure to retain credit.
Take some time to learn about user-focused content strategies; it will pay off big time in the long term.
Write a post listing and linking to all your articles on a particular topic or theme. This is great for SEO and for increasing readers’ time-on-site.
Regular posting on your blog puts you and your brand in front of people on a regular basis, and this opens up the opportunity for a deepening relationship. - D. Rowse
Daily posting means 365 entry points into your blog for search users every year as opposed to 52 if you’re posting weekly, or 12 if you go with monthly.
Similarly, by publishing and promoting your content, you’re also providing more doorways into your blog on sites like Twitter and Facebook. Daily posts give your readers more opportunities to share those links around.
Most people create content and hope someone will notice them. They hope search engines will rank them highly and send them readers. They hope a big blogger finds them and links them. They hope a journalist “discovers” them. However, when you actively try to get other people with readers to send you readers (and potential customers), you’re taking control over the success of your website. - D. Halpern
You shouldn’t have to bait your prospects. Provide value in everything you write and prospects will naturally be drawn to you...
Write many headlines and look at common elements before choosing the best one...
A/B test your headlines via your email newsletter...
Whatever you do, don’t tell us that we won’t believe what we’re about to read. In all likelihood, we’ll believe it. Your job is to make us want to read your article because of the benefits we’ll get from reading it. In return, we’ll click –and maybe even convert.
What tactic hooks you in blog posts? Let us know in the comments section below.