Staying Relevant by Newsjacking Current Events and Trends in Your Field or Genre

Pluto has all eyes at its bright heart surface right now. I bet you’ve seen its close-up portrait ruling the web and as smitten as everyone else. Now, this new feat is a newsjacker’s gold mine when done right. How?

Let’s say you’ve witnessed NASA’s first New Horizon’s update. As a creative strategist, you thought of a way to blend your views, product, or book into this headline before it went viral. The next thing you know, you are being quoted by news sites as their second paragraph, all because what you posted was quick and relevant. In a single post, you became an overnight sensation – that’s who you want to be.

Learn more from the father of newsjacking himself, David Meerman Scott together with seven other experts below.

[tvo_shortcode id=9629]