100+ Places to Market Your Fantasy Book (Reviewers, Lists, Reader Communities)

authors, books, epic fantasy, fantasy, fantasy authors, fantasy books, fantasy writers, high fantasy, marketing, sword and sorcery, urban fantasy, writers

book marketing, top authors, top books

How to actually use this list. Fantasy marketing has shifted hard since I first put this together in 2015. /r/Fantasy and BookTube were tiny then; now they’re the engines. TikTok didn’t exist for books; now romantasy lives there. So treat the list as a menu, not a checklist — pick the channels that match your subgenre.

Epic fantasy: BookTube, /r/Fantasy. Romantasy: TikTok, Instagram. Grimdark: SFFWorld, /r/grimdark, the bigger BookTubers. — Derek

Fantasy is one of the most popular genres out in the market, and the genre itself satisfies a wide spectrum of tastes in books. From sword and sorcery fantasy, to epic fantasy, to urban fantasy, the fantasy genre delivers – whether you’re craving a story about elves, or about the adventures of wizards and witches.

Below are the links where you can market your fantasy book!

This post is a work in progress!

Fantasy Blogs and Websites

General:

TheYAShelf.com
UrbanEpics.com
Fantasy Book Cafe
Fantasy Book Critic
Fantasy Book Review Blog
Fantasy Faction
Fantasy Literature
Tor.com (Note: this link is also in the “Top 100+ Places to Market Your Science Fiction Book” post)
Worlds in Ink (Science Fiction and Fantasy)
The Tattered Scroll
Fantasy Scroll
Best Fantasy Books
A Fantasy Reader
Best in Fantasy
Dark Wolf’s Fantasy Reviews
The Mad Hatter’s Bookshelf and Book Review
Ultimate Fantasy Books
Fantasy Books I Recommend
Pat’s Fantasy Hotlist
Fantasy & SciFi Lovin’ Reviews
Fantasy Review Barn
We Love High Fantasy
Tor Books
Coven Book Club
Mad Tea Party Book Reviews
The Speculative Scotsman
Unfringed: Feminism, Fantasy, Science Fiction and Sexism
Alltop
Aywren Sojourner
Storm the Castle
Suvudu

Epic Fantasy:

Urban Fantasy:

High Fantasy:

Sword and Sorcery:

Grimdark:

*PS. Make sure you have a great fantasy book cover!

Facebook Groups

The Sword & Sorcery League Facebook
Collecting Old Fantasy Books
Dreamtime Tale Fantasy Books (an indie author-run community)

Magazines and Newsletters

General:

Swords and Sorcery:

Swords and Sorcery Magazine

Urban Fantasy:

Urban Fantasy Magazine

Communities and Forums

General Fantasy:

Sword and Sorcery:

Sword and Sorcery Goodreads

Urban Fantasy:

Grimdark:

Fantasy Faction Grimdark Discussion

Author/Series-specific:

The Riyria Revelations Goodreads

Meet-ups

Podcasts

Keywords and Hashtags

Fantasy Keywords:

deities
pantheon
elf
fairies
sword
magic
sorcery
wizards
dwarves
dragons

Bestselling Fantasy Books

The Lord of the Rings by J.R.R. Tolkien
Harry Potter series by J.K. Rowling
The Wheel of Time series by Robert Jordan
The Mists of Avalon by Marion Zimmer Bradley
The Once and Future King by T.H. White
The Gormenghast Trilogy by Mervyn Peake
Stardust by Neil Gaiman
Jonathan Strange and Mr. Norrell by Susanna Clarke
A Song of Ice and Fire series by George R.R. Martin
Mistborn trilogy by Brandon Sanderson
The Name of the Wind by Patrick Rothfuss
The Lies of Locke Lamora by Scott Lynch
The Way of Kings by Brandon Sanderson
Malazan Book of the Fallen by Steven Erikson
A Wizard of Earthsea by Ursula K. Le Guin
The Chronicles of Prydain series by Lloyd Alexander
Magician by Raymond E. Feist
The Last Unicorn by Peter S. Beagle
The Magicians by Lev Grossman
The Night Circus by Erin Morgenstern
The Princess Bride by William Goldman
The Blade Itself by Joe Abercrombie
The Legend of Drizzt by R.A. Salvatore

Top Authors in the Genre

Neil Gaiman
J.K. Rowling
Brandon Sanderson
Patrick Rothfuss
Susanna Clarke
George R.R. Martin
J.R.R. Tolkien
Scott Lynch
Ursula K. Le Guin
Joe Abercrombie
R.A. Salvatore
Margaret Weis and Tracy Hickman
Marion Zimmer Bradley
Terry Brooks
Raymond E. Feist
David Gemmell
Terry Goodkind
David Eddings
Anne McCaffrey

Do you know any other great websites or resources for marketing Fantasy books? Please share in the comments below!

FAQ — the questions everyone asks me

Where do fantasy readers actually discover new books?

/r/Fantasy is huge — the weekly recommendation thread alone drives more sales than most paid ads. Then BookTube (Daniel Greene, Petrik Leo, etc.), the BookBub fantasy email, and Goodreads fantasy lists. TikTok now too, but mostly for romantasy.

Is /r/Fantasy worth marketing on?

Self-promotion is heavily restricted — read the sticky. The way to win there is to genuinely participate, do an AMA when you have a real reason for one, and let other people recommend your book. Drive-by promo gets you banned within an hour.

Should I pitch BookTube for my fantasy debut?

Yes, but realistically. The big channels (50K+ subs) get hundreds of pitches a week and review almost no debuts. Smaller channels (1-10K) are far more responsive and the reviews live forever. Aim for 5-10 small channels per launch.

Are paid fantasy promo sites worth it?

BookBub if you can get one. Robin Reads, Freebooksy, Bargain Booksy work for 99c sales. Most fantasy-specific paid sites are tiny — useful for hitting an Amazon ranking spike but not for long-term sales.

What about romantasy specifically?

Different game now — TikTok #booktok, #romantasy on Instagram, the Fated Mates podcast, and the romance promotion ecosystem (see the romance list) all matter way more than the traditional fantasy channels. Romantasy is sold like romance and reviewed like fantasy.