3 Apps To Help Your Self-Publishing Process
It might be because I’m a former Apple employee, but I truly believe there is indeed an app for that. So often, I see authors struggling with some aspect or other of self-publishing, and I immediately think of an app that could ease their woes. However, so many writers are resistant to change. I think... Read More
3 Unusual Ways To Find Book Idea Inspiration
If you’re a savvy book publisher, you know the importance of finding book ideas that have the right mix of demand and supply. Simply put, you want to find ideas which people are demanding, but without enough quality book titles to service that demand. Easier said than done though, right? Due to the fact that... Read More
Top Book Marketing Tips From Podcasts
Podcasts are an incredible resource for learning to market your writing. Not only do you get access to some of the best marketing minds on the planet, but you do so no matter where you are. You can turn your morning commute or time on the treadmill into a book marketing masterclass. Here are four... Read More
3 Ways To Increase Your Book Marketing Efficiency
One of the toughest challenges in self-publishing is juggling time and mental energy between writing and marketing. How many times have you heard of an author with a book they’ve poured their heart and soul into, only to have it fall flat, due to a lack of marketing knowledge and ability? Even in an ideal... Read More
Guerrilla Publishing Techniques for Indie Authors
Although I’ve been talking about book marketing for almost a decade, I mostly used nonfiction books to build my client-based business. I need my books to be visible enough to generate new leads, but I didn’t need them to produce real income. That’s changing this year, as I’m not focused on becoming a full-time writer.... Read More
The Editing Process As Told By Pro Editors
In honour of National Novel Writing Month, commonly referred to as NaNoWriMo, it is best to give authors the advantage and advice they should receive before they jump into writing a novel this month. Since they will be hard-pressed to find the time to do the research on what it takes to get your work... Read More
How to fix your story: editing your manuscript will sell more books
Let me start out by saying something controversial: paying a lot of money to an editor before you publish is not always a great idea. And this is why. If you want to have a bestselling book, you need a book that satisfies readers. I’m not talking about “art” or “literature”. I don’t want to... Read More
How to use a blog to sell 1000 books a month
I You’re publishing a book, and you need to get some buzz before launch. Later we’ll talk more about content marketing, media hacking, and traffic stealing. But before we get into all that, we need a blog. Without a blog, you don’t control your own traffic. It’s like going fishing with no net. Even if you... Read More
The Hunger Games Guide to Book Marketing
It’s a jungle out there, and everybody else is trying to kill you. Showing up and putting your book out into the world isn’t enough. You’ve got to weaponize, strategize and kill off the competition. Here are some unconventional book marketing tips that will help you win. Choose the right tools You’re sprinting into a... Read More
Book Marketing in 9 Easy Steps
People talk about book marketing like there are a million different things to do. Or like it’s some unsolvable mystery. Nobody “gets” why some books take off and others fail. The reason it seems confusing is that most people are marketing books that aren’t really very interesting. If you’re marketing memoir or literary fiction, it... Read More