100+ Places to Market Your Romance or Erotica Book (Blogs, Reviewers, Free Lists)

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books, erotica, marketing, publishing, romance, romance novel blogs, romance novel websites, romance novels, writing

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book marketing, social media marketing, top authors, top books

The honest version. I built this list back in 2015 when I was launching my own romance pen name and there was nowhere to send a free or 99c book that wasn’t BookBub. A bunch of the sites have since died (RIP Pixel of Ink) but most of the list is still working — and I update it when I notice something dead.

If you find a broken link, ping me. If you’ve got a romance promo site I missed, also ping me — I’ll add it. — Derek

Ah, romance – the genre that dominates bookshelves and is widely read by everyone, whether they admit it or not. The framework is simple: there is a woman, and then there is a man, and they meet, and sparks fly. There are a lot of variations on it: historical, contemporary, thriller/suspense romance, and so many others. There is, simply, a romance novel for everyone. It’s a genre that can appeal to just about everyone, because of the pure pleasure of reading a good love story.

Below are links where you can market your romance novel, as well as resources to check out if you’re a romance/erotica novel writer!

This is a work in progress. Links are being continually added!

Blogs and Websites

Historical Romance

Contemporary Romance

Contemporary Romance Cafe

Specific:

Australian Rural Romance

*Primarily a review site

Facebook Groups

Communities and Forums

General:

LGBT:

Historical:

Romantic Suspense:

Romantic Suspense Goodreads

Author-specific:

Nora Roberts Groupies Goodreads

Meet-ups, Events, and Conferences

Meet-ups

Romance Podcasts

Prizes and Giveaways

Romance Novel Giveaways on Goodreads

Top Romance Books

The Sheik by E.M. Hull
Flowers from the Storm by Laura Kinsale
Vision in White by Nora Roberts
A Knight In Shining Armor by Jude Deveraux
Lord of Scoundrels by Loretta Chase
Sarah’s Child by Linda Howard
Where We Belong by Emily Giffin
Gabriel’s Woman by Robin Schone
Pride and Prejudice by Jane Austen
Outlander by Diana Gabaldon
A Walk to Remember by Nicholas Sparks
Dreaming of You by Lisa Kleypas

Top Authors

Nora Roberts
Laura Kinsale
Jude Deveraux
E.M. Hull
Judith McNaught
Georgette Heyer
Julia Quinn
Cecelia Ahern
Jennifer Crusie
Loretta Chase
Diana Gabaldon

Do you know of other places where people can market their romance novels? Let us know in the comments!

FAQ — the questions everyone asks me

Where do romance readers actually find new books?

Mostly Goodreads romance lists, BookBub email, Facebook groups (Smart Bitches, Trashy Books, Sapphic Book Club, etc.), and TikTok #BookTok. Amazon’s also/bot/recs are the silent giant — half of new-author discovery is the algorithm picking the right also-bought.

Is it worth paying for romance promotion sites?

BookBub Featured Deal yes (if you can get one). Freebooksy, Bargain Booksy, Robin Reads — yes for 99c or free promos with a strong cover. Most of the smaller paid sites are recycling the same email list and you’ll see diminishing returns after the third one in a launch.

Should erotica marketing be different from romance?

Yes — most romance lists won’t take erotica because of advertiser policies. There’s a separate ecosystem (Erotica Promo Group, Smashwords Erotica Bestsellers, niche FB groups). And you have to be careful about which keywords you use on KDP — Amazon will dungeon a book that crosses certain lines.

How many of these places should I actually submit to?

Pick 10. Twenty if your book is launching. Submitting to all 100 is a job, not a marketing plan. Track which ones gave you a click, double down on those next launch.

Do romance book reviewers still matter for sales?

Top-tier reviewers (Smart Bitches, Heroes & Heartbreakers when it was alive, the bigger BookTok-adjacent IG accounts) absolutely move copies. Smaller blogs are mostly social proof — a real review you can quote in marketing copy.

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Graduate student and science fiction and fantasy enthusiast.

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