Launch a Book to #1 for Under $100: The Bare-Bones Indie Marketing Plan

Why I wrote this. The whole industry seems to assume that launching a book costs $3,000-$10,000. It doesn’t have to. I’ve launched books with budgets of $50, $500, and $5,000 — and the differences in outcome aren’t as big as the differences in budget would suggest. Past a certain point, money buys diminishing returns.

Here’s the bare-bones plan for the under-$100 version. — Derek

A year or so ago, I asked chatGPT to help market my books. I’m including the original answer… and then the updated answer below, because AI is getting smarter. For simple book marketing help and support, it can be pretty useful.

A lot of the things I recommend authors do to sell books, is just too much work; so we dream of an assistant who can just do everything for us. That’s never been possible, until now. But we’re very close to autonomous agents that can actually go out and promote your book for you, and that should be both scary and exciting.

Here’s my prompt:

I’d like some help promoting my young adult (YA) fantasy books about mermaids, vampires, aliens, and mythology. I have a blog that gets decent traffic for “best YA books” but the conversion is low, and I don’t get many organic sales on Amazon.

If I give you a budget of $100, what would you do to reach more readers who will buy YA fantasy books? I’m looking at the big dystopian market like hunger games, maze runner, and that kind of thing. Eventually I’d like a netflix series deal.

To maximize the effectiveness of your $100 budget, you should focus on cost-effective marketing strategies that target your audience of young adult fantasy readers. Here are some suggestions:

  1. Social Media Advertising: Allocate a portion of your budget to targeted social media advertising. Platforms like Facebook and Instagram allow you to create ads targeting specific interests, such as YA fantasy, dystopian fiction, and related genres. Make sure to use captivating images and engaging copy to entice potential readers.
  2. Goodreads Giveaways: Host a giveaway on Goodreads, a popular platform for book lovers. This can help create buzz around your book and encourage reviews from winners. While Goodreads charges a fee to host giveaways, the exposure and potential for positive word-of-mouth can make it worthwhile.
  3. Collaborate with Book Bloggers and BookTubers: Identify book bloggers and BookTubers within the YA fantasy genre who have a strong following. Reach out to them and offer free copies of your book in exchange for honest reviews or promotional posts. This can provide exposure to a wider audience without any direct costs, aside from providing free copies of your book.
  4. Engage in Online Communities: Become an active member of relevant online communities, such as Reddit, Facebook groups, and forums dedicated to YA fantasy and dystopian fiction. Engage in discussions and provide value to the community without overtly promoting your book. Once you’ve built a rapport, you can share your work and ask for feedback.
  5. Utilize Amazon’s Promotional Tools: Take advantage of Amazon’s promotional tools, such as Kindle Countdown Deals or Free Book Promotions. These tools can help increase your book’s visibility and attract new readers. Be sure to promote your discounted or free book on social media and in relevant online communities to maximize its reach.
  6. Optimize Your Amazon Listing: Ensure that your book’s Amazon listing is optimized for search engines and has an eye-catching cover, compelling blurb, and relevant keywords to improve its discoverability.
  7. Run a Limited-Time Discount Promotion: Lower the price of your book for a limited time and promote the sale on social media, in online communities, and through email marketing. This can create a sense of urgency and attract new readers who may be more inclined to purchase at a discounted price.
  8. Build an Email List: Start building an email list through your blog and social media channels. Offer exclusive content, updates, or discounts in exchange for signing up. Once you have a sizable list, you can use it to promote your books and any future releases.

By strategically allocating your $100 budget across these various strategies, you can effectively reach a wider audience, increase sales, and ultimately build a stronger fan base for your YA fantasy books.

These are great, but you can give me more specific examples and do the research for me? For example, the best sites with the most traffic I could be featured on? Or viral ideas about using GPT4 for writing books that would attract fantasy readers?

Certainly! Here are more specific examples and resources to help you promote your YA fantasy books.

  1. Best Book Promotion Websites:
  • BookBub (https://www.bookbub.com): A popular book discovery platform with a massive subscriber base. You can apply for a Featured Deal, which may be pricey but offers excellent exposure.
  • Bargain Booksy (https://www.bargainbooksy.com): A website that features discounted ebooks. Submit your book for a promotion when running a limited-time discount.
  • YA Books Central (https://www.yabookscentral.com): A community for YA readers that offers promotional opportunities, including sponsored posts and author interviews.
  1. Viral Idea: GPT-4 and Fantasy Writing:
  • Organize a GPT-4 powered writing contest: Partner with a developer or use a platform like OpenAI’s GPT-4 to create a contest where participants submit AI-generated short stories based on your book’s universe or themes. Share the best entries on your social media channels and blog, creating buzz around your book series while showcasing the power of AI in storytelling. This approach can attract attention from both YA fantasy readers and those interested in AI-generated content.
  1. Popular BookTubers and Book Bloggers in the YA Fantasy Genre:

Reach out to these influencers and offer free copies of your book for review. Make sure to tailor your pitch, mentioning aspects of your book that might be particularly interesting to their audience.

  1. Subreddits and Facebook Groups to Engage in:

Engage in these online communities, contribute meaningfully to discussions, and share your book when appropriate.

By utilizing these resources and the viral AI-powered writing contest idea, you can create more targeted promotions, engage with a broader audience, and increase the visibility of your YA fantasy books.

So how did it do?’

Most of these are genuinely good ideas; the problem is, they’re basic and everybody else is doing them to. I need specific, creative things. That said… “creative” book marketing that’s about going viral by being different or edgy, is novelty marketing and it’s probably going to fail.

The best book marketing is a very strong product to market fit, which includes editing, book design and honing your blurb or pitch; but reviews are also required, which is why building and email list is a good idea. So let’s try again, using o4 (smarter reasoning model. I *could* turn on research and internet, but I’m not going to because that’s really slow.)

Book marketing ideas from chatgpt-01

With the same prompt, I basically get the same ideas, just with more detail. Also, right now chatGPT loves adding line breaks and bolding everything, which absolutely sucks, so I normally need to do a lot of editing. But we aren’t creating content right now… we’re just getting marketing tips.

How to Reach More YA Fantasy Readers on a $100 Budget

You’ve got a blog that’s attracting fans of “best YA books,” but that traffic isn’t translating into enough Amazon sales. With a tight budget of $100, you need laser-focused strategies that speak directly to your target audience—readers of dystopian, mermaid, vampire, or myth-inspired YA. Here’s how you can invest that money (and a little bit of time) to attract more buyers and boost your discoverability.


1. Create an Irresistible Hook with a Low-Price or Free Entry Point

Before you spend a dime, make sure there’s an easy way for new fans to try your work. That might be a free short story or a low-price Book One in your series. If you’re only offering full-priced novels, you’ll lose potential buyers who see a new author and aren’t yet convinced.

  • Action: Offer your first novel or a related novella at $0.99 (or free in Kindle Unlimited). Let readers dip their toes with minimal risk.
  • Cost: $0 (initially). It’s just a pricing strategy.

2. Boost Your Blog-to-Book Conversion

Your blog gets decent traffic, but visitors aren’t buying. Add frictionless pathways from the blog to your Amazon pages or email sign-up:

  1. In-Post Banners or Widgets – After each “best YA” list, add a short snippet: “Love mermaids, vampires, or alien fantasy? Check out my free sample!”
  2. Excerpt or ‘Sneak Peek’ – Post a powerful opening chapter. Conclude with “Continue reading on Amazon at $0.99.”
  3. Prominent Sidebar and After-Post CTA – “Grab my YA Fantasy Starter Pack” with a direct link to your discounted or free Book One.
  • Cost: $0 if you can edit your blog yourself.

3. Run a Small, Targeted Facebook or Instagram Ad (Budget: $40)

Where the money starts flowing: Social media ads can be a money pit if you don’t target correctly. But $40, spent wisely over a week or two, can yield results.

  • Targeting: Aim for fans of The Hunger Games, Divergent, or Twilight, aged 13–35, who also show an interest in YA fantasy (mermaids, vampires, mythology).
  • Ad Creative: Feature your cover(s) + a clear hook: “If you loved The Hunger Games, check out this new YA fantasy world filled with mermaids and vampires.”
  • Landing Page: Send them to a short excerpt or a discounted Amazon listing.

Pro Tip: Test two different images or blurbs in a small A/B split to see which ad resonates more. Once you see one performing better, shift the remainder of your ad budget to that winning ad.


4. Use a Book Promo Site or Newsletter Swap (Budget: $25)

There are many promotional newsletters catering to YA readers. Some are big-name sites with heavy price tags, but you can find mid-tier or smaller lists for under $30 that target your genre.

Possible Options

  • YA-specific Promo Newsletters – Look for any site or newsletter focusing on dystopian or paranormal YA.
  • Newsletter Swaps – Connect with authors in your niche on platforms like StoryOrigin or BookFunnel. You swap promotions: they mention your discount or freebie in their mailing list, you mention theirs.

Cost might range $10–$25 for an ad slot in a small but engaged YA newsletter. The key is finding a genre-aligned audience, even if it’s not a huge list. Better 1,000 dedicated YA fans than 100,000 uninterested clicks.


5. Set up a Low-Level Amazon Ads Campaign (Budget: $20)

Amazon Ads can be complicated, but a small $1–$2/day campaign can steadily grow your visibility.

  1. Automatic Targeting – Let Amazon decide relevant keywords based on your book’s metadata.
  2. Manual Targeting – Include teen dystopian bestsellers, relevant authors (e.g., Suzanne Collins, Rick Riordan, Kiera Cass).

Pro Tip: Start with a $1–$2/day budget over 10–14 days. That’s about $20–$30 total. You might not see a huge spike right away, but it can net you consistent impressions on Amazon search pages.


6. Sweeten the Deal with a Short “Reader Magnet”

Give potential readers a reason to join your mailing list, so you can follow up later (and pitch new releases).

  • Write a Short Prequel or Side Story featuring your main character’s origin or a missing scene with the mermaids.
  • Promote it on your blog and mention it in your email signature.
  • Use a service like BookFunnel or StoryOrigin to host the freebie.

Cost: BookFunnel basic plan is $20/year, StoryOrigin has a free tier. If you’re short on funds, you can start with a free plan and upgrade if it’s working well.


7. Cross-Promote with Other YA Fantasy Authors

Don’t underestimate the power of author collaborations. Look for 2–3 other indie authors writing similar “mythology meets dystopia” vibes:

  • Join or Host a Giveaway – “YA Fantasy Favorites,” each author contributes an eBook, everyone shares the giveaway link. This can cost $0, or you might spend $5–$10 on a joint landing page or small Facebook boost.
  • Interview or Guest Post – On each other’s blogs or newsletters. You share their audience; they share yours.

It’s free, and it taps into readers already proven to love your style of storytelling.


8. Stretch Goal: Book Trailer or TikTok Teaser (Budget: $15)

If you have basic video editing skills, consider creating a short, 30-second teaser showcasing your cover, background music, and short text like “Dark Mermaids. Alien Ruins. Mythical Vampires.” Then: “Available on Amazon.”

  • TikTok is huge for YA readers (#BookTok is massive).
  • Short Trailer – Post it on YouTube, Instagram Reels, or your blog.

If you prefer to outsource, you can find someone on Fiverr to assemble a basic trailer for $15–$20 (stock images + music). This is optional, but it can be a visually appealing way to catch new eyes.


Summary of the $100 Budget

  • $0 – Adjust your pricing or create a free/cheap entry point. Tweak your blog.
  • $40 – Small, targeted Facebook/Instagram ad campaign.
  • $25 – Book promo site or YA newsletter spot.
  • $20 – Low-level Amazon Ads (over 10–14 days).
  • $15 – Potential short trailer or TikTok teaser.

Total: $100

You’ll need a bit of extra sweat equity for:

  • Creating a short “reader magnet” or excerpt.
  • Setting up newsletter swaps.
  • Updating your blog to guide visitors to your Amazon page effectively.

Bonus Tips for a Bigger Future (Netflix Dreams)

  1. Build a Loyal Fanbase First – Netflix won’t glance at your story if nobody’s reading it. Show them you have a dedicated following.
  2. Focus on Strong Visual Hooks – If your mermaid and vampire combo is unique, underscore that in your branding—artwork, covers, short teaser videos.
  3. Pitch a Screenplay Outline – Once you’re selling well, consider drafting a TV pilot or show bible. Professionals often say you need a successful IP (intellectual property) plus a well-crafted pitch for Netflix interest.

Final Thoughts

With $100, you won’t become an overnight sensation, but targeted actions can bring consistent sales growth and draw more of those “Hunger Games” or “Divergent” fans your way. Focus on clarifying your brand (“YA fantasy with myth, mermaids, and vampires”), give readers a no-risk way to try your books, and use your tiny ad budget in ways that hit the right audience.

Most importantly, track your results: see which ads convert best, which freebies get the most sign-ups, and which blog tweaks help sales. Double down on whatever yields real returns, even if it’s modest at first. Step by step, you can grow from niche YA fantasy author to a recognized brand—and maybe, eventually, land that Netflix deal you’ve been dreaming about. Good luck!

So… now what?

One of the interesting things is, it keeps recommending I reach out to other YA bloggers. Which has historically been one of my main tips, even though I don’t do it – because let’s face it, it’s a pain in the ass. Most bloggers or authors don’t understand how or why to even do this… which is why I mostly just built my own platforms instead. (I used to rank #1 for most of my genre keywords on theyashelf.com, but I haven’t touched it for years… but now I can build it back up with better content and more backlinks).

But I DID make a big list of book review blogs for every genre, and I’m updating that list now for imlovingbooks, which I hope to turn into a popular general book blog.

FAQ — the questions everyone asks me

Can you really launch a book to #1 for under $100?

Yes, in a smaller category, with a 99c sale, a few free promo sites stacked, and an email list you’ve built yourself. It won’t be a category like Romance > Contemporary — but it’ll be a real ranking in a category readers actually browse.

What’s the cheapest paid promo that actually works?

Freebooksy and Bargain Booksy run $40-$80 depending on genre. Robin Reads is $25-$50. Stack two or three on the same day with a 99c price and you’ll usually see real movement.

Do I need an email list to launch a book?

It helps enormously, but no, you can substitute paid promos and Amazon Ads if you don’t have one. If you’re doing this with no list and no budget, you’ll need a really strong cover and a 99c price.

What if I don’t have $100 to spend?

Free promo sites (eReader News Today free listing, BookGorilla free listing, Goodreads giveaway, /r/freeebooks) plus a 99c launch + KU enrollment can still get you a category bestseller spike. It’s slower.

Is Amazon Ads worth it on a tiny budget?

Yes, but only if you’re patient. A $5/day Amazon Ad in a tight, niche category can keep a book sitting on a sub-category top 100 list for months. Cheaper per click than Facebook for most non-romance fiction.

How to Publish and Market Audiobooks in 2025: A Guide for Authors

Audiobooks are exploding in popularity. While eBook and print sales fluctuate, the audiobook market continues to grow, with platforms like Audible, Spotify, and YouTube giving authors new ways to reach readers. But how do you actually publish and market an audiobook? And with the rise of AI narration, is it even worth hiring a professional voice actor anymore?

If you’re an author looking to turn your book into an audiobook (or wondering if you should), this guide will walk you through the process—from hiring narrators to using AI-generated voices, and even how to market your audiobook effectively.


Should You Publish an Audiobook?

Audiobooks aren’t just a nice bonus anymore—they’re a key part of the publishing industry. Many readers prefer listening over reading, whether it’s during their commute, workouts, or while doing chores.

Some stats to consider:

  • The global audiobook market is projected to hit $35 billion by 2030.
  • Audiobook listeners buy more books than the average reader.
  • Many bestselling indie authors report 30–50% of their revenue coming from audiobooks.

So, should you publish an audiobook? If your book is already selling well in eBook and print, it’s worth expanding into audio. However, audiobooks require an upfront investment, so if you’re just starting out and struggling to make sales, it may not be your top priority yet.


How to Publish an Audiobook

Option 1: Hiring a Narrator

If you want a high-quality, human-narrated audiobook, you’ll need to hire a voice actor. Here’s how the process works:

1. Find a Narrator

There are several platforms where you can find professional narrators:

  • ACX (Audiobook Creation Exchange) – Amazon’s official platform for finding narrators and publishing to Audible, Amazon, and Apple Books.
  • Findaway Voices – An alternative to ACX that lets you distribute to more platforms, including Spotify, Kobo, Google Play Books, and Chirp.
  • Voices.com / Voice123 – Great for finding freelance narrators with specific voice styles.

2. Choose Your Payment Model

When hiring a narrator, you’ll typically have two payment options:

  • Pay-per-finished-hour (PFH) – Narrators charge between $100–$500 per finished hour, depending on their experience. A 10-hour audiobook can cost anywhere from $1,000–$5,000.
  • Royalty Share – You split royalties with the narrator instead of paying upfront. This can be a good option if you’re on a budget, but you’ll earn less in the long run.

3. Recording & Production

Once you’ve selected a narrator, they will record the book, edit the audio, and master the files. You’ll need to approve the final version before publishing.

4. Distribute Your Audiobook

  • ACX (Audible, Amazon, Apple Books) – The biggest marketplace, but if you choose exclusive distribution, you can’t sell your book elsewhere for seven years.
  • Findaway Voices – Distributes to Spotify, Apple, Kobo, Chirp, Google Play Books, and more. (Best for wide distribution.)
  • Google Play Books – Google now allows instant AI-narrated audiobooks for free (more on this later).

Option 2: AI Narration—The Future of Audiobooks?

AI-generated narration has improved dramatically in the past few years. Companies like 11Labs, Spoken, and Google Play Books are offering near-human voices for a fraction of the cost of hiring a narrator.

Benefits of AI Narration

  • Cost-Effective – No need to pay a human narrator thousands of dollars.
  • Fast – AI can generate a complete audiobook in hours, not weeks.
  • Flexible – Easily update or edit sections of your audiobook without re-recording everything.

Popular AI Narration Services

1. 11Labs

  • Arguably the best AI audiobook narration tool on the market.
  • Voices sound extremely natural, with inflection and emotional range.
  • Pricing varies, but you can create audiobooks for a few hundred dollars instead of thousands.

2. Spoken

  • A new player in the AI audiobook space.
  • Allows custom voice cloning, meaning you could theoretically narrate your book using your own AI voice.

3. Google Play Books AI Narration

  • Google offers free AI-generated audiobooks for books published through Google Play Books.
  • Limited to certain genres (nonfiction, business, self-help, etc.), but not yet available for fiction.

Where to Publish AI-Narrated Audiobooks

  • Google Play Books – Allows instant AI narration for free (ideal if your book is nonfiction).
  • KDP’s Instant Audiobook Program – Amazon is currently testing AI narration for KDP authors. It’s not widely available yet, but they’re pushing hard into the AI audiobook space.
  • Your Own Website – Some authors are bypassing Audible entirely and selling AI-narrated audiobooks direct-to-reader via Shopify or Payhip.

Will Readers Accept AI Narrated Books?

Some audiobook listeners prefer human narration, but AI voices have reached the point where many people can’t tell the difference. If you’re on a tight budget, AI narration is a game-changing option that allows you to publish an audiobook without spending thousands.


Marketing Your Audiobook

Once your audiobook is live, you need to get it in front of the right audience. Here are some of the best ways to market an audiobook in 2025.

1. Get on Spotify & YouTube

  • Spotify is now a major audiobook retailer – You can distribute through Findaway Voices or sell directly.
  • YouTube Audiobooks – Some authors upload their entire audiobook for free on YouTube, using ad revenue to monetize it. Others post sample chapters with a link to buy the full version.

2. Use Chirp Audiobook Deals

  • Chirp (owned by BookBub) is one of the best platforms for discounted audiobook promotions.
  • You can run a free or $0.99 deal and reach thousands of audiobook listeners.

3. Advertise on Facebook & Amazon

  • Facebook Ads – Target readers who love audiobooks in your genre.
  • Amazon Ads – Run ads directly to your Audible or Amazon audiobook page.

4. Email Your List

  • If you already have an email list, offer a free or discounted audiobook to early listeners in exchange for reviews.
  • Some authors bundle the eBook and audiobook together at a discount to increase sales.

5. Use Giveaway & Review Services

  • Audiobook Boom – A service that helps authors get audiobook reviews.
  • StoryOrigin & BookFunnel – Lets you distribute review copies to your audience.

Which Audiobook Strategy Is Best for You?

If you want the highest-quality product and have a budget, hire a human narrator through ACX or Findaway Voices. If you’re on a tight budget, AI narration from 11Labs, Spoken, or Google Play Books is a powerful alternative.

For wide distribution, use Findaway Voices or Google Play Books. If you want the best royalties, consider selling directly via your own website or through YouTube and Spotify.


Final Thoughts: The Future of Audiobooks

Audiobook publishing is evolving fast. AI narration is becoming indistinguishable from human voices, and platforms like Spotify and YouTube are reshaping the market.

If you’ve been hesitant about audiobooks because of cost, now is the best time to jump in. Whether you hire a narrator or use AI, expanding into audiobooks is one of the smartest ways to grow your author business in 2025.

So, are you planning to release an audiobook? Are you considering AI narration? Let me know your thoughts!

Top 10 Book Marketing FAILS (and How to Avoid Them)

Launching a book is exciting, but if you’re like most authors, marketing feels overwhelming. You throw yourself into every strategy—ads, social media, maybe even a press release—only to be met with silence. Where are the readers? Why isn’t the book selling?

The harsh truth? Marketing can’t fix a book that isn’t ready. And even if your book is great, the wrong marketing moves can keep it from finding an audience. Many authors unknowingly sabotage their own success by focusing on the wrong things, spending money on the wrong services, or believing myths about book sales.

If you want your book to succeed, you need to avoid these ten major pitfalls.


1. Believing “Good Enough” Will Sell Itself

A mediocre book will never stand out, no matter how much you promote it.

There’s a dangerous belief among some authors that simply finishing a book is enough—that if they put it out there, readers will flock to it. This “If you build it, they will come” mindset leads to rushed releases, weak storytelling, or sloppy editing. Unfortunately, competition is fierce. Readers have endless choices, and they aren’t going to settle for just okay.

The Fix:

  • Don’t rush your book to market. If your manuscript still needs work, delaying your launch is better than releasing something half-baked.
  • Invest in quality. That means professional editing, a compelling blurb, and a cover that actually looks like the bestsellers in your genre.
  • Read your competition. If your book doesn’t stand up to the top-selling titles in your niche, you’re not ready.

2. Marketing Before the Product Is Ready

Perfect your book first before jumping into marketing.

Some authors start hyping their book before it’s polished. They post about it, run ads, and try to build anticipation—only to release a book that gets slammed with negative reviews. Readers don’t forget a bad experience. If your first impression is weak, it’s hard to recover.

The Fix:

  • Don’t market a book that isn’t ready. That means no ads, no launch announcements, and no major hype until your book is polished and fully edited.
  • Beta readers are your secret weapon. Use them to find weak spots before your book goes live.
  • Reviews first, ads second. Make sure your book has some social proof before you start throwing money at promotions.

3. Shouting on Social Media Instead of Building Connections

Spamming “Buy my book!” drives potential readers away. Focus on genuine interactions.

Social media is great for visibility, but authors often misuse it. They flood their feeds with “My book is out! Buy it now!” posts—without ever interacting or adding value. The result? People tune them out, unfollow, or worse, roll their eyes every time they see another desperate sales post.

The Fix:

  • Engagement first, promotion second. Talk about things your audience actually cares about. Join discussions in your niche, share behind-the-scenes insights, or recommend books in your genre.
  • Post value-driven content. Think about what you enjoy seeing. Share writing tips, funny book-related memes, book recommendations—things that spark conversation.
  • Use the 80/20 rule. 80% of your content should be engaging and helpful. Only 20% should be direct promotion.

4. Relying on Vanity Metrics or Empty Visibility

Visibility doesn’t guarantee sales. Make sure you’re reaching the right audience.

Some authors get excited about a viral tweet, a spike in website traffic, or a high number of followers. But if those people aren’t actual readers in your genre, it’s meaningless. A million views don’t matter if nobody buys the book.

The Fix:

  • Know your audience. Who is actually buying books like yours? Focus on reaching them, not just anyone who will listen.
  • Track what really matters. Sales, email signups, and reviews tell you if your marketing is working—not likes or retweets.
  • Don’t waste time on visibility that doesn’t convert. A big podcast appearance or a blog feature is great, but if it’s not targeting the right audience, it won’t sell books.

5. Pouring Money into Ads Without Reviews

Ads without reviews are a waste. Reviews build trust and help your ads convert.

If you run ads too soon, you’re basically throwing money into a void. Readers hesitate to buy books with zero or only a handful of reviews—especially from unknown authors. Even the best ad won’t convince them to take a risk if there’s no proof that other readers enjoyed the book.

The Fix:

  • Prioritize early reviews. Get beta readers, use ARC teams, or submit to early review programs before you invest in ads.
  • Leverage your email list. If you have readers from previous books, offer them an ARC in exchange for an honest review.
  • Make sure your ad clicks turn into sales. If people are clicking but not buying, you need better reviews, a stronger blurb, or a better cover.

6. Ignoring the Power of a Killer Book Cover

Your book cover is your best sales tool. Make sure it communicates your genre clearly.

Too many authors try to design their own cover or insist on something “unique” that doesn’t actually match their genre. A bad cover kills sales instantly—because readers judge books by their covers, no matter how much we wish they didn’t.

The Fix:

  • Look at the top books in your category. Your cover should immediately signal your genre in the same way theirs do.
  • Hire a professional. Even if you’re on a budget, a good pre-made cover is better than a bad DIY one.
  • Don’t be “clever.” If your cover is confusing, artsy, or doesn’t look like your genre, readers will scroll right past.

7. Trying to Please Everybody

Books that claim to appeal to “everyone” end up appealing to no one. Define your audience clearly.

Authors sometimes resist narrowing their audience because they don’t want to “limit” themselves. But books that try to be everything—part romance, part horror, part historical, part sci-fi—usually fail. Readers want clear, specific experiences, not genre soup.

The Fix:

  • Pick a genre and stick to it. If you mix too many, you’ll confuse potential readers.
  • Define your ideal reader. Are they fans of epic fantasy with political intrigue? Cozy mysteries with cats? Nail it down.
  • Use tropes and keywords that attract the right audience. If your book is a romance, make sure your blurb, title, and cover scream romance.

8. Misplaced Expectations About Favors

Don’t expect friends and family to share or review your book as a favor. Build genuine connections instead.

Many authors are crushed when their friends and family don’t leave reviews or promote their book. But here’s the thing: most of them aren’t your target audience. They don’t know how Amazon reviews work, and they probably aren’t as excited about your book as you are.

The Fix:

  • Find real readers. Instead of chasing favors, focus on building a fanbase that genuinely wants to read and recommend your book.
  • Make it easy for supporters to share. Instead of saying, “Please tell your friends,” give them a simple pre-written post or a direct link to copy and paste.
  • Don’t take it personally. Your family loves you, but they might not be your biggest readers. That’s okay.

9. Overpaying for Useless Marketing Packages

Avoid expensive marketing services that offer little return. Focus on understanding your audience and providing value.

Scammy book marketing services prey on authors who feel lost. They offer overpriced press releases, shady email blasts, or “guaranteed bestseller” promotions that do nothing.

The Fix:

  • Be skeptical. If a service promises huge sales without showing how, it’s probably a scam.
  • Spend wisely. Ads, cover design, and professional editing are smart investments. Vanity press promotions are not.
  • Do your research. Ask successful indie authors where they actually see results.

10. Burnout from Doing Too Much, Too Fast

Trying every marketing strategy can lead to burnout. Focus on targeted actions that give you room to keep writing.

Authors hear so much conflicting advice that they try everything. They exhaust themselves juggling social media, blogging, ads, newsletters, and outreach—only to see minimal returns.

The Fix:

  • Focus on what works. Test different marketing methods, but double down on the ones that actually bring in readers.
  • Protect your writing time. No marketing strategy works if you don’t keep producing books.
  • Pace yourself. Book marketing is a marathon, not a sprint.

By avoiding these ten mistakes, you’ll save yourself frustration, wasted money, and lost time—while setting your book up for real success.

See more: 10 book marketing fails and how to avoid them.

163 Book Marketing Ideas: Promotion Tactics That Actually Get You Read (or Cancelled)

Quick context. I’ve been writing about book marketing for over a decade — five books on the topic, plus running marketing campaigns for hundreds of authors through Creativindie. Some of these ideas are genuinely brilliant. Some are stupid. A few are illegal in at least one country. They’re all here because they’ve worked for someone, somewhere.

Pick the ones that fit your book and your stomach. Skip the rest. — Derek

You’ve got a book that’s just itching to be seen by avid readers across the globe. While traditional marketing ideas have their merits, sometimes you’ve got to think outside the box. In this article, we’ve compiled a massive list of unconventional book promotion ideas that have the potential to turn heads, go viral, and let’s face it— might even have some risk involved. Are you ready to grab some attention and think on the edge? Here it is:

Crazy Bold Book Marketing Ideas That Could Go Viral or Get You Cancelled

In the world of book marketing, sometimes the craziest ideas are the ones that get the most attention. Here are some wild and outlandish marketing strategies that could send your book viral… or get you cancelled. Proceed with caution!

1. The Mystery Author

Create an air of mystery around your identity as the author. Use a pseudonym and refuse to give any interviews or reveal any personal information. The speculation around who you really are could create buzz and intrigue around your book.

2. The Scavenger Hunt

Create a real-life or virtual scavenger hunt that readers must solve to reveal details about your book. This could involve riddles, puzzles, or hidden messages in your book cover or promotional materials.

3. The Controversial Topic

Write about a controversial topic that sparks debate. This could get people talking about your book, but be prepared for potential backlash if you don’t handle the topic sensitively and respectfully.

4. The Publicity Stunt

Organize a publicity stunt related to your book’s theme. This could be anything from a flash mob to a public demonstration. Just be sure it’s legal and safe.

5. The Celebrity Endorsement

Try to get a controversial or high-profile celebrity to endorse your book. This could generate a lot of attention, but it could also alienate some readers.

6. The Provocative Cover

Design a book cover that’s provocative or controversial. This could make your book stand out and get people talking, but it could also turn some readers off.

7. The Social Experiment

Conduct a social experiment related to your book’s theme and document the results. This could be a fascinating way to engage readers, but make sure it’s ethical and respectful to all involved.

8. The Viral Challenge

Create a viral challenge related to your book and encourage readers to participate. This could spread quickly on social media, but be careful not to encourage dangerous or harmful behavior.

9. The Unexpected Collaboration

Collaborate with someone unexpected, like an artist, musician, or even a chef, to create a unique promotional piece for your book. This could generate buzz, but make sure the collaboration makes sense and adds value to your book.

10. The Bold Statement

Make a bold statement or prediction related to your book’s theme. This could get people talking, but be prepared to back up your statement with facts and evidence.

11. The Skywriting Reveal

Hire a skywriting plane to reveal the title of your book or a key plot twist. This would certainly grab attention, especially if you manage to do it over a major city or event. Just make sure you’re not spoiling your own book!

12. The Underwater Book Signing

If your book has any themes related to the sea or underwater life, why not host an underwater book signing? You’d need scuba gear and waterproof books, but it would certainly make a splash!

13. The Zero Gravity Reading

If you’ve written a sci-fi novel, consider reading the first chapter in zero gravity. Companies like Zero-G can provide a weightless flight experience. It’s a bit out there, but it would certainly be memorable!

14. The Tattooed Title

Get the title of your book tattooed on your body and reveal it in a live video. This is a pretty extreme commitment to your book, but it would definitely get people talking.

15. The Book Hunt

Hide copies of your book in various locations around the world and post clues to their whereabouts on social media. This could turn into a global scavenger hunt and generate a lot of buzz.

16. The Celebrity Impersonator

Hire a celebrity impersonator to endorse your book or appear at your book launch. This could cause a stir, especially if people initially believe the real celebrity is involved.

17. The Extreme Book Reading

Read your book in an extreme location, like the top of a mountain or in the middle of a desert, and livestream the experience. This would certainly make for a unique book reading!

18. The Book-Themed Flash Mob

Organize a flash mob where everyone acts out a scene from your book in a public place. This could be a fun and interactive way to bring your book to life.

19. The Book Cover Fashion Show

Design a range of clothing based on your book cover and host a fashion show. This could be a unique way to showcase your book and engage with your audience.

20. The Book Title Cryptic Puzzle

Release your book title as a cryptic puzzle or riddle and offer a prize to the first person who solves it. This could generate a lot of engagement and anticipation for your book.

Remember, these ideas are meant to be bold and daring, but they should also be executed with respect for your audience and the potential impact on your reputation as an author. Always consider the potential consequences before implementing a risky marketing strategy.

20 more Creative Book Marketing Ideas for Authors

  1. Host a flash mob book signing in a popular park or crowded city center. Organize a group of participants to freeze in place while holding a copy of your book. Watch as a curious crowd gathers around to see what’s happening.
  2. Create a book-themed scavenger hunt, hiding copies of your book throughout your city. Post hints on your social media channels and reward those who find them with exclusive swag or a shoutout online.
  3. Hire talented graffiti artists to paint murals inspired by your book on appropriate public spaces, capturing the attention of passerby and creating a photo-ready backdrop.
  4. Collaborate with a food truck and create a signature dish or drink that embodies your book’s theme. Offer this dish at local festivals and events to eager foodies.
  5. Themed pop-up shop – Set up a temporary shop in your city that focuses on the themes and elements of your book, complete with merchandise, photo opportunities, and special appearances.
  6. Extreme readings – Record yourself reading an excerpt from your book while performing an adrenaline-pumping activity (e.g., skydiving, zip-lining, etc.).
  7. Launch day flash sale – Offer a massive, time-sensitive discount on your book during the first few hours of launch day, creating a sense of urgency for buyers.
  8. Collaborate with local businesses to offer discounts or create limited-time products based on your book.
  9. Host a mini-concert series inspired by your book’s themes with up-and-coming artists or bands in popular local venues.
  10. Conduct a “book-bound marathon,” during which you read aloud from your book while running a set distance, either alone or with a group of readers following along.
  11. Create an escape room experience inspired by your book, with clues, riddles, and set designs specifically tailored to tell your story.
  12. Offer to write personalized short stories for your fans based on a brief description they provide.
  13. Publish a series of cryptic, book-related messages in your local classified ads section, sending readers on a wild goose chase.
  14. Sidewalk chalk art – Hire a talented artist to recreate scenes from your book using sidewalk chalk in heavily foot-trafficked areas.
  15. Collaborate with a local theater group to create a live performance based on your book.
  16. Create a book-inspired fashion line, with unique clothing and accessories that represent your book’s themes and characters.
  17. Host a public book burning, with a twist – Build a massive stack of books to “burn,” but once the crowd gathers in horror, reveal that the books are actually flame-resistant, and the stunt is meant to raise awareness about censorship and the importance of free speech.
  18. Stage a publicity stunt featuring an elaborately staged scene from your book, complete with actors and props, in a busy public transportation hub.
  19. Conduct interviews with local journalists while wearing a T-shirt promoting your book.
  20. Coordinate a “book storm,” where a group of readers crowds around a local bookstore, all purchasing your book simultaneously and causing a frenzy.

While these ideas may be unconventional and come with some risk, they will undoubtedly help your book grab attention in new and innovative ways. Remember, bold marketing decisions have the potential to pay off in big ways, even if they sometimes tip-toe into controversial territory. So don’t be afraid to get creative, and let your book shine!

100 more Crazy Bold Book Marketing Ideas

These are just spit-ball ideas that might help you get creative, but keep in mind, most of these are “out of the box” thinking examples, which means most authors don’t waste time doing them, because they don’t really work. You don’t really need creative book marketing examples. You don’t want to do crazy things for visibility. You want your book to show up in front of the right reader when they are actively pursuing books like yours – that’s it and that’s all! Scroll all the way down for a free guide that will make it easy.

1. Design amusing images to post on social media that promote your book.

2. Host a virtual launch party with influencers to spread the word.

3. Create a funny book trailer that you can post online and share with your followers.

4. Put together a Twitter/Facebook/Instagram combo to spread your message.

5. Consider launching a podcast co-hosted by authors in your genre.

6. Ask your local bookstore or library to promote your book.

7. Have an upcoming event? Use livestreaming or Google Hangouts to help promote your book.

8. Offer discounts to readers and ask them to spread the word.

9. Sponsor a giveaway on an online platform such as Goodreads.

10. Turn your book launch into a full-day event, including celebrity interviews and book signings.

11. Sponsor a book-reading contest online and award prizes.

12. Connect with a celebrity, and ask them to promote your book on their social media.

13. Design an online educational course about your book’s content.

14. Record an audio reading of your book and post it online.

15. Create a book-inspired app, offering exclusive content.

16. Work with a professional book cover designer to design an unforgettable cover.

17. Look for blog tour opportunities, submitting guest posts to book blogs.

18. Ask friends and family to share reviews online.

19. Reach out to top reviewers on Amazon and Goodreads.

20. Use your mailing list to send out a monthly newsletter with updates.

21. Send free copies of your book to influencers in your industry.

22. Hire a publicist to arrange a blog tour and other publicity stunts.

23. Pitch the media outlets regarding your book’s content for potential coverage.

24. Full take advantage of Reddit to reach readers in your niche.

25. Create individual book covers for different characters or themes in your book.

26. Sponsor a book review contest and reward the winners with a physical copy of your book.

27. Utilize Youtube, and create how-to videos and book trailers.

28. Create printable bookmarks to give away at events.

29. Go live on Facebook, Instagram, and Twitter with short readings, Q&A sessions, and more.

30. Add an element of philanthropy, and partner with a charity or donated a portion of your book’s proceeds.

31. Create a free email course with helpful writing and publishing tips.

32. Develop or collaborate with a popular prints-and-merchandise brand or artist whose style resonates with your story, and leverage their audience.

33. Utilize unpaid influencers in your niche who are likely to share your message with their followers.

34. Host a Twitter chat to discuss your book and related topics.

35. Make an effort to share inspirational quotes from your book on social media.

36. Participate in virtual book tours and post readings and talks.

37. Become a guest writer for well-known publications.

38. Reach out to bloggers that are passionate about your genre and offer advance copies of your book.

39. Create eye-catching graphics and content to show off to online publications and different digital platforms.

40. Turn interviews into manageable soundbites for use on podcasts and social media.

41. Develop a book club for readers that want to get to know your book more deeply.

42. Utilize expert round-ups and curate an expert Q&A on your topic.

43. Pay to advertise your book on relevant sites and platforms.

44. Engage in targeted social media campaigns to reach the right people.

45. Create a great pitch that will make your book irresistible for readers.

46. Pay attention to hashtags and trends on social media, and jump on board to amplify your message.

47. Create a BookBuzzr account and get your book listed on major bookseller sites.

48. Ask your friends, co-workers, and family to promote your book.

49. Organize a virtual reading and Q&A session, sharing it to your networks.

50. Send out targeted emails to book clubs and book reviewers.

51. Create a hashtag specifically for your book and ask your readers to use it.

52. Use book reading apps and platforms such as Wattpad and tap into their readers.

53. Ask your local bookstores and libraries to host book launches and signings.

54. Arrange a reading in an unusual place like the subway or at an amusement park.

55. Utilize podcast branding opportunities to spread the word.

56. Record interviews with yourself and other authors talking about the book.

57. Make personalized bookplates and include them in physical editions of your book.

58. Ask your readers to share their reviews and opinions publicly on their social networks.

59. Utilize your website and add content marketing pieces that align with the book themes.

60. Leverage cross-promotion with other authors and books to gain visibility.

61. Utilize influencer endorsements to create buzz about the book.

62. Create a poll, an infographic, or an opinion map related to your book to promote it.

63. Get creative with humor and memes and use them to spread the message.

64. Arrange a virtual writing retreat to bring authors together and talk about the book.

65. Contribute to various audio, video streaming platforms, and other content outlets that are related to genres like yours.

66. Develop a series of blog posts related to the book, and share them with social media connections.

67. Hold an online raffle or sweepstakes-type competition that resonates with your audience.

68. Set up a microsite for the book and offer exclusive content, interviews, etc.

69. Publish teasers and excerpts on different platforms.

70. Share a review or a recap from a professional reader or influencer to generate chatter.

71. Ask a renowned author to read and review your book.

72. Utilize influencers to offer book reviews and comments.

73. Develop a series of book-related webinars, seminars, and other online events.

74. Reach out to popular online magazines, get them to feature your book.

75. Participate in local book festivals to network and spread the word.

76. Sponsor a book award and offer an exclusive prize for winners.

77. Participate in social media challenges that are related to your book’s themes.

78. Develop a book excerpt audio file, and share it on podcasts and other platforms.

79. Create or collaborate on a quiz that reflects the content of your book.

80. Take advantage of book marketplaces to get your book visible.

81. Utilize augmented reality technologies to put your book into the real world.

82. Utilize relevant and related hashtags to join conversations as they happen.

83. Turn your book into a game, or create a related game for extra exposure.

84. Leverage feature-rich platforms such as LinkedIn, Instagram, and Medium to reach new readers.

85. Connect with local libraries and universities to expand your reach greatly.

86. Add an educational kit to your next book launch.

87. Sponsor a scholarship or an award in your book’s name.

88. Utilize services such as Amazon Kindle Countdown and create boost for readers.

89. Organize and participate in a virtual book tour with other authors.

90. Get creative with book teaser videos, post it online, and share it with readers.

91. Create a list of challenges related to the book, and ask readers to complete them to win special goodies.

92. Partner with other brands and companies that share the same target audiences as you do.

93. Get creative with book giveaways

94. Arrange scavenger hunts, riddles, and other creative activities to promote the book.

95. Hire freelance writers and editors to create blog posts related to the book.

96. Utilize YouTube video ads to get your message out to a larger audience.

97. Throw a book-related virtual charity event and donate the proceeds to a cause.

98. Plan an interactive street campaign that encourages people to stop and talk about the book.

99. Carve a book-inspired message into the sand and post it online with the hashtag.

100. Leverage your pre-existing connections and network with various influencers from your industry.

20 more book marketing ideas for 2023

We’ll end with kind of a round-up of ideas, this final list is pretty basic, but it’s stuff that most authors do that still kind of works. It’s lame, and boring, but these are tactics that drive direct traffic to your book. The problem with any of them is the time and effort it costs you, and whether it’s worth that investment (probably not!)

  1. Virtual Book Tours: With the rise of digital platforms, consider organizing a virtual book tour where you can engage with readers from around the world.
  2. Podcast Interviews: Reach out to podcast hosts related to your book’s genre for interview opportunities.
  3. Social Media Challenges: Create a challenge related to your book’s theme and encourage your followers to participate.
  4. Influencer Marketing: Collaborate with influencers who cater to your target audience.
  5. Book Trailer: Create a captivating book trailer and share it on social media platforms.
  6. Guest Blogging: Write guest posts for blogs that have a similar audience to your book.
  7. Webinars and Online Workshops: Host webinars or online workshops related to your book’s topic.
  8. Email Marketing: Build an email list and provide subscribers with exclusive content.
  9. Book Giveaways: Host a book giveaway on social media platforms to generate buzz.
  10. Collaborate with Other Authors: Team up with other authors for joint promotions.
  11. Book Clubs: Reach out to book clubs and offer them a free copy of your book for discussion.
  12. Goodreads Promotions: Utilize Goodreads for giveaways and to engage with readers.
  13. Bookmarks: Design and distribute bookmarks with your book cover and details.
  14. Author Website: Create a professional author website with information about your book, upcoming events, and a blog.
  15. Virtual Reality (VR) Experience: If your budget allows, create a VR experience related to your book.
  16. Augmented Reality (AR) Book Cover: Design an AR book cover that comes to life when viewed through a smartphone.
  17. Book Subscription Boxes: Collaborate with book subscription box services to include your book.
  18. Local Community Events: Participate in local events and book fairs.
  19. Library Partnerships: Partner with libraries to offer readings or workshops.
  20. Merchandise: Create merchandise related to your book’s theme or characters.

Remember, the effectiveness of these strategies will depend on your specific book and target audience. Always consider your audience’s preferences when planning your book marketing strategies.

3 book marketing secrets (the only thing you need to know)

If your book isn’t selling, even when you push it in front of people, it means they don’t want it – or they don’t want it enough for the price you’re charging. That’s not a big deal. Maybe they’re the wrong audience. If you push it in front of the right readers who enjoy your genre and they don’t buy it… that’s a real problem. Almost always, when self-published authors can’t sell books it’s because:
1. they don’t have enough reviews. To fix this, you probably need free ARC copies and enough of an email list to send ARCs to interested readers.

2. their cover is unattractive or doesn’t communicate the genre. Covers are the hugest piece of your publishing strategy, and most indie authors get it wrong because nobody is around to tell them they’re making rookie mistakes. Educate yourself on the real purpose of book cover design before you invest in an artist to create whatever you’ve got in your imagination. Book covers are marketing advertisements. It’s not a place to be creative, it’s a place to be ruthless – use the cover that sells the story.

3. visibility. If you’ve got reviews and a good cover, then you just need to drive traffic. You can do it with organic traffic (blogging, SEO, getting featured on review blogs) or active (advertisements, buying access to someone else’s audience in the form of ads or email blasts, also facebook and amazon ads).

Profit-share with influencers doesn’t work for tons of reasons but I won’t go into it here… the point is those 3 things above, those are gold. Those are worth more than the 160 “creative book ideas” that came before it. Those are bad ideas. Unfortunately, many authors will be taking notes and doing those things anyway because they didn’t read down this far.

If you’re still here and paying attention, great! You might be wondering, well, how I can DO these three things? It’s not that hard and it doesn’t have to cost a lot, unfortunately it can take a lot of expertise. We’ve been building solutions for authors for decades, but you should start with a free guide to book marketing (book marketing is dead).

or if you’re really ready to roll your sleeves up and get into it, we have a free 21 day course on building an author platform. If you like it and want some quick help and feedback, there’s an upgrade option. But I promise our free stuff is way better than what anybody else is providing.

FAQ — the questions everyone asks me

What’s the cheapest book marketing idea that actually works?

Honestly? Email. Building an email list from your existing readers and pinging them with a personal note when a new book is out beats any paid ad. The ad costs you $5/click; an email costs you nothing and the open rate is 25-40%.

How long before a book launch should I start marketing it?

I’d say 90 days minimum if you want a real launch, longer if you’re building from zero. The cover reveal goes out at the 60-day mark, ARC copies at 45, and the actual hard sell only starts inside the launch window itself.

Do book promotion sites like BookBub actually work?

BookBub does, the others are mostly recycled lists going to the same 4,000 inbox-fatigued readers. Save your money for the BookBub Featured Deal slot or a Freebooksy promo on a 99c sale.

Is social media marketing for books worth the time?

Depends on the platform and the genre. TikTok and Instagram move romance and YA. X/Twitter still moves nonfiction and lit fic for now. LinkedIn moves business books. Pick one, ignore the rest.

What’s the worst book marketing idea on this list?

Probably the ‘pay a celebrity to mention your book’ one — the cost-per-sale math never works. The ‘review-trade groups’ one is also a quick way to get your Amazon account flagged.

Why Your Book Deserves Fiction Marketing Magic

For those of us who truly love it, there is almost nothing as joyful as writing fiction.

The creative freedom to craft characters, worlds, and stories is unparalleled. It’s also a joy for readers to get lost in an immersive story, taking them away from the stresses of day to day life.

But as an indie author, there’s a chance that your story won’t receive the attention it deserves. There are so many new releases that it’s easy for readers to overlook your work. 

Learning to market fiction effectively is the best way to ensure readers get the chance to fall in love with your book.

Here are three ways to make that happen.

Think about marketing before you start writing

A lot of authors make the mistake of turning their attention to marketing after they complete their book.

At first thought, that might seem logical. After all, isn’t marketing something that happens after the book is ready?

In truth, it’s far better to have an idea of how you’ll get the word out about your book before you start writing it.

Why?

Writing a book is a creative marathon. By the time you’ve finished it to a standard you’re happy with, overseen and approved the various rounds of edits, and made sure your book cover is good to go, you’re unlikely to have much energy left in the tank.

Coming up with your marketing plan ahead of time solves that problem. 

No one is a born book marketer. Just as you evolved from learning to be a writer in general to learning about book writing specifically, you’ll have various stages on your marketing journey. 

Take the time to learn from quality resources and don’t forget to keep a growth mentality. 

Showcase your story without spoilers

Have you ever read a book review that gave away far too much?

There’s nothing worse than spoilers. Part of the joy of any story is reading it for the first time and experiencing all its best moments without expectations. If you take that experience away from readers, they are unlikely to feel excited about the prospect of reading your book. 

So how do you strike a balance between sharing what your story is about in a way that makes people want to read it and maintaining a sense of surprise and intrigue?

  • Understand your story. To know what to share, and what not to share, you must first have a clear understanding of your entire story and everything it contains. Whether you’ve used an outline, or a template for your book, it’s important to have everything clearly laid out so you can determine what to share.
  • Know which parts are gripping. Think about a movie trailer. It doesn’t show the boring parts. Instead, it focused on the scenes which are likely to excite and intrigue viewers. You need to think about your story in the same way. Marketing material should only touch on sections of the story that are most likely to make people excited to read the full thing. 
  • Study the best. If you want to learn how to showcase your story in an exciting way that doesn’t lead to spoilers, check out the marketing material of authors you admire. You’ll notice they are able to give a sense of what their book is about without giving away any major plot points. 

Learning how to strike a balance between showcasing your book while at the same time not giving away too much takes time. Get inspiration from other books that do a great job of this and seek feedback on your own marketing efforts as you go. 

Let your characters market your book

What made you fall in love with your favorite stories?

If you’re like a lot of readers, I’m willing to bet that characters played a large role. 

When a character is well-written and connects with a reader, they almost seem real. In fact, a lot of authors speak about the phenomenon of characters almost taking on a life of their own even when they’re not writing.

So how can you draw upon the power that characters have to market your fiction book effectively?

This might feel a little uncomfortable at first, but marketing might even inform the name you give your character. You want to think about how the name will look and sound in book reviews, bookstore descriptions, and other places where you will market your book. For example, Frodo Baggins is a great name for a fantasy character. If he was called RIck Ross, would the name still be as an effective marketing tool for a fantasy book?

The way your characters look can also form a part of your approach to marketing. If you create visual marketing materials like posters, bookmarks, or online graphics, the image of your character can play an important part of attracting the attention of future readers. 

How will you market your next fiction book?

If you don’t currently have a fiction work in progress, why not take some time to think about what it might look like using the ideas found in this article?

At the very least, it’s an interesting thought exercise to see how marketing considerations can lead to creative choices. 

As much as marketing is a hate it or love it topic for authors, it’s one that can’t be avoided. No marketing means no readers! Your book really does deserve better than that. 

6 Ways to Have Fun With Fiction

What’s your earliest memory related to fiction?

If you’re like most readers, it’s probably one of fun and delight.

The feeling of getting engrossed in a story as a kid.


That trip to the library with seemingly endless books to choose from.

Let’s face it. 

Fiction should be fun.

Sadly, as an author, that’s not always the case. We can get weighed down by the pressure of our projects to the point where the sense of fun is all but lost.

So how do you get it back?

The first thing to do is take a step back and chill. You can’t force fun!

Once you’re relaxed and not stressing out about your fiction work in progress, give some of these ideas a try.

Try writing a new type of fiction

If your time spent writing no longer feels like fun, it might be because you’ve got stuck in a rut.

How can that happen?

If you always write in the same style, what should be a carefree creative pursuit becomes a tedious and monotonous waste of time. 

There’s no point trying to keep going with the same old style, hoping it eventually becomes fun again.

Instead, switch things up!

Maybe you’ve always wanted to try a certain genre or style. If so, great. Time to get started.

If you’re not sure exactly what you want to write, but know you need to try something new, why not check out some story prompts?

Pick a prompt at random and give it a go. It might just make fiction fun again. 

Get inspiration from unusual sources

Sometimes our writing needs to draw energy from different sources in order to become fun again. 

What do you usually do to get inspired?

I’m almost willing to bet it doesn’t involve looking at pictures! 

If you want to force your creative juices to flow, check out this prompt based around pictures to write about. 

Switching up your sensory inputs can trigger different parts of your creativity to burst to life and begin their magic. You can also try something similar with music if you’re more of an auditory person. 

Remove yourself from your stylistic comfort zone

So what else can you do to make your fiction writing a little less dour and a lot more enjoyable?

Just as we often get stuck in the rhythm of writing in certain genres, we also get tied into writing in the same tone.

Take the time to look back over the last ten pieces of writing you’ve produced. 

Are they tonally different?

If not, it’s time to mix things up!

Check out this guide to the different tone types.

Pick at least 3. Dabble in applying them to your writing.

See, wasn’t that fun?

Hone in on a small element of your fiction craft 

When you look at fiction as a concept, it can be a bit overwhelming.

There are so many different aspects and elements that make up fiction writing. 

Remember, our goal here is to have fun rather than feeling overwhelmed. So how can we make that happen?

One approach is to stop looking at the fiction forest and start seeing the trees.

Make it smaller. More manageable. Focus on one thing and one thing only to play around and haver fun with. 

So what could you focus on?

  1. Dialogue. Bad dialogue makes fiction fall flat. Don’t let that happen!
  2. Literary elements. You can enhance the depth of your fiction by learning to deploy literary elements with skill. 
  3. Setting. In some works of fiction the setting is almost as memorable as a character. Why not have fun with this aspect of fiction?

Trying to do everything at once is no fun at all. Slow down, pick something that interests you, and work on that aspect of the craft and that aspect alone. 

Limit the pressure you put on yourself 

This is kind of similar to the idea above of breaking down fiction as a whole into something more manageable. 

Perhaps you’ve set yourself a fiction writing goal so big that it is making your life a misery. Like writing a novel series this year for example. 

Sometimes, the best thing you can do is make life as easy for yourself as possible. The writing equivalent of committing to 20 minutes in the gym rather than a marathon. 

So what exactly is that equivalent?

Flash fiction!

This is really bitesized. If a novel or even a short story feels too much, flash fiction could be the injection of fun your writing life desperately needs. Check out some examples of flash fiction to get inspired. 

Allow yourself to dream

We’ve reached the final stop on our tour of fiction fun.

If nothing you’ve read so far has done it for you, it’s time to really push the boat out. 

Now is the time for you to let your imagination run riot to put the fun back into fiction.

Here are three small exercises:

  1. Brainstorm a list of pen names. Write down some nom de plume pen names. Try and go for at least 10 but the more the merrier. Then look at each name. What kind of book would that author write? Once you have a long list, choose your favorite and start crafting something under that pen name.
  2. Design a dream book. Play around with either software or even goold old paper. Sketch out some book designs without judgement or fear. Get crazy with imaginary titles and book covers. Are any interesting enough to consider writing for real?
  3. Manifest your future book. Create a graphic image of your imagined future fiction book using a 3D book mockup generator. Does seeing it in 3D make you want to see it for real?

Hopefully at least one of these tips has turned your fiction frown upside down.

But if not, try and be OK with that. 

Fiction won’t always be fun. Nothing is. 

The important thing is you never give up entirely. 

The world needs new fiction books. 

Because let’s face it. Without them, life would be a lot less fun!

Held Back by Creative Barriers? Here’s How to Smash Through

Are there creative barriers holding you back from writing the work you love?

When you’re stuck in that situation it can feel impossible to feel the freedom to create without worry and restriction.

Thankfully, there are usually ways out. 


Try these.

Plan a short story to flex your creative muscles without the work needed for a full novel.

Boost your craft by brushing up on strong VS weak verbs. 

Work on your outlining skills so you can capture all the magic of your idea without overlooking anything.

See how to collaborate with likeminded creative organizations and enjoy the magic of shared synergy.

Try out a new writing tool to see if the change of virtual scenery improves your output.

Check out the current world of books to find exciting new markets and trends.

Browse this long list of ideas for regaining creative motion.

Understand how to get unstuck when you need your writing to flow. 

Meditate on Stephen Pressfield’s tips on breaking through artistic resistance.

Figure out if The Law of Attraction could help you get to where you want to go.

Ideas for thriving under pressure as a creative producer.

Recover from author disappointment and take steps to bounce back.

12 Practical Tips for Better Book Sales

The practical parts of self-publishing might not be the most exciting, but they are absolutely essential. 


Here’s a quick refresher on some important practical aspects of getting your book out into the world. 

Consider if the logistics of writing an ebook could move your career forward.

Work out the financial side of publishing to help justify investing money into this area. 

Learn about some of the less exciting parts of a book like the foreword.

Check if your book will be legally safe by brushing up on copyright

Aim high and imagine how Amazon can help you promote your book and platform.

Manifest your book’s appearance by trying out a mockup generator.

Revisit the old-school grammar rules you were once taught.  

Give your about page the best chance of success.

Think about the power of HTML to make your book descriptions stand out.  

Now that you’ve brushed up on publishing practicalities, you can get back to the elements of writing you truly love.

How to Reflect on Your Year in Book Marketing

Although it’s kind of a cliche, 2020 has been an unprecedented year. 

While you might be glad to say goodbye to it, you shouldn’t lose the opportunity to reflect on the past twelve months, no matter how they’ve been for you.

To grow as indie authors and book marketers, we need a solid understanding of our successes and failures. Understanding them helps us make the most of the upcoming year and to achieve our maximum potential. 

If you’re ready to look back on your year as an indie author, these five questions provide a useful framework for reflection. 

What was your biggest book marketing success from the past year?

It’s smart to begin your process of reflection on a positive note. 

Just as the introduction to a piece of writing, or the first paragraph of a book, sets the tone for what’s to come, so does your first question. 

By focusing on your biggest book marketing success, you prime yourself to feel positive and excited. You permit yourself to get inspired and approach the exercise from a place of confidence. 

So, when you look back at your successes related to writing and book marketing in 2020, what stands out?

If you had a largely successful year, you might have a long list of possibilities. Write them all down so you don’t lose any.

When it comes down to it, your biggest book marketing success of 2020 is whatever you decide it to be. Because it’s your definition of success that matters most. Not what other people think, or what conventional success looks like.

Take as long as you need to figure this first question out. Once you have your answer, write it out boldly and clearly. 

Now that you have started the exercise on an empowering note, it’s time to dig deeper into the past year.

What was the most useful thing related to writing or marketing you learned in the past year?

Hopefully, you made a conscious effort to learn and grow as a book marketer and indie author in 2020.

Acquiring the right knowledge might have been something formal for you, or something you did on a more casual basis. Anything from taking a full course through to regularly reading your favorite blogs is valid.

If you’re not used to reflecting on the things you’ve learned, they can be easy to overlook. 

Just in case you feel a little stumped by this question, here are some prompts to get your reflection train rolling:

  1. Did you take any courses related to writing or book marketing in 2020? How would you sum up their contents if someone asked?
  2. What was the best podcast you listened to during the past year? Is there a particular episode that stands out? Why did it make a particular impression on you?
  3. Which books related to the science and craft of book marketing would you be most likely to give as a gift?
  4. Did you follow any video content creators in 2020? What did you learn from them?
  5. What did you find yourself sharing or liking on social media related to book marketing? 

By taking the time to evaluate the new things you learned over the past year, you help to ensure the golden nuggets don’t get lost in the middle of the information we all receive daily. 

After you’ve figured out the most valuable thing you learned, jot down all the ways you applied it. What kind of results did you get?

Finally, think about ways you could deepen that knowledge in the year ahead. Could you study the same topic on a more advanced level? Could you apply it to a new context? Or is it enough to consistently put it into practice?

Don’t leave your wisdom behind. Carry it with you and use it well in the year ahead. 

How did your successes and failures from the past year compare to your expectations?

The reality of what takes place during a year is often a lot different from what we expect. That applies to any year on record, but especially 2020!

If you wrote down your goals and expectations for 2020 before the year started, take a look at them now. If you didn’t, try and think back to the start of the year and what your mindset was at the time. 

Did you have specific, written goals for your writing and book marketing projects in 2020? If so, did you meet them? Did you end up switching goals as the year went on? Try and reflect on how you prioritized and the motivation you felt in different areas.

By taking some time to ponder this question, you gain insight into how you actually behave VS how you expect yourself to. Often, they are very different.

You can use this information to set better goals more aligned with who you are for the year ahead.

Let’s consider one quick example. Imagine before the start of the year that you decided to write and market several books, but ended up choosing to focus on one or two. This might suggest that you value quality over quantity, and you can use that principle when determining what you want to achieve in the year ahead. 

Did you balance your writing responsibilities with proper self-care and wellness?

Although it’s become too commercialized and privileged for a lot of people, the concept of self-care shouldn’t be overlooked.

Mental health troubles are nothing new, but the pressure of the pandemic has made prioritizing wellness and mindset more important than ever. 

Often, the type of mind that produces great writing is also susceptible to depression, rumination, and other negative ways of thinking.

We often put a lot of pressure on ourselves to live up to a certain level of success. This can be made worse by the world we live in where it’s easy to compare ourselves to others on social media. 

If you feel like self-care was something you neglected over the past 12 months, here are some ways to bring it back into focus in 2021. 

  1. Take care of the basics. When you’re in the middle of a writing or marketing project, it’s easy to indulge in unhealthy habits like not sleeping enough or surviving on coffee. Give yourself permission to handle your basic needs and remind yourself they will lead to better writing. 
  2. Set manageable goals. Writing at a consistent pace you can stick to is far better for your productivity and wellbeing than binge writing inconsistently. 
  3. Avoid comparison. While it’s fine to be inspired by others, remember that ‘comparison is the thief of joy’. Judge yourself by your progress, not by comparing yourself to other writers. 
  4. Give back. One of the best ways to help yourself is by helping others. This can be as involved as mentoring another writer or as simple as leaving a constructive review. 
  5. Journal. As a writer, you might well find it easier than most people to start a journaling practice. Doing so has the double benefit of improving your wellness as well as tracking your writing progress. 

If you can take the self-care and wellness lessons you learned in 2020 and put them to use in the following twelve months, you will be creating a valuable positive from a tough set of circumstances. 

What are you most excited about for the year ahead?

Just as the first question in this exercise helped you to feel good about the process of reflection, the final question is intended to help you feel energized about the year ahead. 

As important as it is to reflect, it’s also essential to look forward.

No matter how good or bad 2020 was for you, 2021 can be a blank slate. You can pursue new goals and learn new lessons. 

The key here is to focus on what excites you. Excitement is powerful and motivational. 

You might already have some exciting and inspirational goals for 2021. If not, consider brainstorming around these areas:

  1. New releases. Can you plan to self-publish a new book in 2021? If so, what would be the schedule you need to follow to make that happen?
  2. Learning. What do you feel most curious or excited about learning? 
  3. Craft. Which area of your writing craft do you want to polish the most?
  4. Contribution. How can you give back to the writer and indie author community in the year ahead?
  5. Adventure. How can you have an adventurous spirit in 2021? Could you write something brand new, or step outside your comfort zone in some other way?

Above all else, take a moment to breathe. You made it through 2020!

2021 is an entirely blank slate. The world needs writers like you more than ever before. You have something special to contribute.

Now is the time to make it happen. I wish you every success in the year ahead.